Highlights

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WHERE WE
COME FROM

From the perspective of someone who might not be a motorcycle enthusiast, REV'IT! may seem like a company that just makes motorcycle clothing. Although not untrue, there is a lot more to our company than meets the eye. This is where we’ve come from, and where we think we’re going…

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INSPIRING PEOPLE TO RIDE SINCE 1995

What started out as a relatively small local distribution company with a clear focus on selling imported products in the Netherlands, Belgium and Luxembourg, has grown into a globally recognized leader in design, performance and innovation in the motorcycle clothing industry.

About this page

With the growth of our brand, company and our market-leading position come responsibilities and challenges. Responsibilities and challenges that we take head-on. We are no longer just a motorcycle clothing design company. That’s just what we do.

What’s more important is to be able to justify our relevance continuously and to be able to answer the question why we do what we do. The answer to this question is clear and resonates through everything we do: we want to inspire people to ride. Since 1995.

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The REV'IT! Team

“What we all have in common is that whatever discipline we’re in, everyone wants to excel at what they do. To be part of and really contribute as a team to creating the finest collection of motorcycle apparel on the planet. The team result is always better than the sum of the individual parts.”

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Building The Dream Team

The key to our success is having a great team. An ever-growing dream team of highly skilled and equally enthusiastic members and business partners who put in countless hours in product design, research & development, finance, sales, marketing, logistics and production so we can provide you the gear that allows you to follow your dreams on two wheels. Whether that is setting a personal best lap time on the track, braving roads less traveled or ever-so-coolly cruising the high-street of your home town.

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Our Shield Logo Contains a Promise

Wearing a product that carries our shield logo provides you the knowledge you are properly protected. It is our continuous quest to provide you with well designed and engineered safety products that live up to their promise, so you can just follow your dreams on two wheels.

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Our History A Brief History

Let us run you through a few of the moments in our brief history that we feel contributed to defining who and what we are today. As a brand, as a team, as a company. Moments we fondly look back at and moments we’re proud of.

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2018
REV’IT! RACING TECHNOLOGY CENTRE

Having our in-house test laboratory is great but it is difficult to make our riders drop in for feedback sessions whenever we want since they’re traveling the globe, trying to win races! And if they’re not racing, they’re training hard. So instead, we bring the lab to the track. By August 2018, the REV’IT! Racing Technology Centre will be finalized and will be a permanent fixture on the MotoGP paddock. Game on.

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2018
10 Years in MotoGP

It all started with Randy. Randy de Puniet, the first MotoGP rider we supported back in 2008. A lot has changed since then. Today, we have no less than 6 riders representing us in every class; MotoGP, Moto2 and Moto3. And beyond.

Meet Our Riders
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2018
TEAMING UP WITH MOTORCYCLE-DIARIES.COM

We want to inspire you to ride and the best way to do that is to share our best routes and experiences on Motorcycle-Diaries.com. From short trips to multi-day journeys, there are hundreds to choose from on the platform. They’re there for you to select and download straight to your GPS. Create an account and you too can upload your favorite rides for others to download and enjoy.

DISCOVER MOTORCYCLE DIARIES.COM
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2018
THE DISTINGUISHED GENTLEMAN’S RIDE

Over the years, we’ve been very fortunate to be able to grow and expand the reach of REV’IT! And because of this, we want to give back. When it came to supporting great causes, we picked something close to heart. We decided to become a proud supporter of and contributor to the Distinguished Gentleman’s Ride organization. As of 2018, the DGR supports a single charity, the Movember Foundation.

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2018
Ride Sunday

What better way to inspire you to ride and, at the same, time contribute to a good cause? This is what Ride Sunday is all about. In this case, you can either create your own ride and invite others to join you, raising money for a cause that you can select at the Ride Sunday website. We contribute by giving away some amazing prizes to the top fundraisers amongst you.

FIND OUT MORE
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2017
The REVmonkee Project

To emphasize the base principles of our Tailored Technology collection - stylish on the outside, yet high-tech on the inside - we teamed up with Danish builders, Wrenchmonkees, to create a one-off custom motorcycle never seen before: the REVmonkee. Inspired by style elements from the 1980s today, together we transformed a 210bhp Kawasaki H2 into a timeless piece: stylish on the outside yet high-tech on the inside: Tailored Technology on two wheels.

Read The Full Story
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2016 REV’IT! TEST LAB, DON’T JUST TAKE OUR WORD FOR IT

All our items come with a promise: to protect you from harm in case of an unfortunate mishap regardless of what you’re riding. To ensure we will always live up to this promise - or even exceed it - we invested heavily in a new, state-of-the-art test laboratory in 2016. The latest equipment including the revolutionary Darmstadt machine allows us to develop materials, armor and ways of constructing that keep pushing the boundaries for future collections. Thanks to the REV’IT! Test Lab, we will make sure you always ride protected while looking great, and the outcome of the tests ensure you don’t just have to take our word for it.

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2015
THE REV’IT! #95 PROJECT

Pushing the boundaries of what is technically possible is what we do. To align our boundary-pushing ways with a motorcycle, we created the REV’IT! #95; a two-wheel drive adventure bike based on the already iconic KTM 950 Super Enduro. Sporting a true love-it-or-hate-it style, the REV’IT! #95 offers endless traction and a massive range - thanks to its enviable fuel tank - making sure you will always reach your destination, regardless of where your dot on the horizon is.

Read The Full Story
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2015
OUR FIRST WORLD CHAMPIONSHIP

To develop track-worthy products, you have to be involved and compete at the highest level. In 2015, we had our most competitive year since we started participating the world-class racing scene with our entry to MotoGP in 2008. Also in 2015, REV'IT! rider, Kenan Sofuoğlu, was crowned a world champion. This made him the first ever REV'IT! World Champion, and the most successful rider of his class to-date.

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2015
OUR SECOND RED DOT AWARD, ‘BEST OF THE BEST’

You can imagine our joy after winning one of the most coveted awards in the world of design and product development for the second time. Yes, second. What makes it even more special is that we won the award for our SEEFLEX™ family of protectors. These products comply with the highest CE-level 2 protection standard, and they remain unseen once installed inside our garments. It further exemplifies how much attention goes into the design of everything we do. 

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2014
YAMAHA BY REV'IT!

In 2014, REV'IT! teamed up with Yamaha, kicking off with producing a part of their protective apparel collection for the US market. Our mutual ambition to create high-quality, well-designed products that fit the demands of riders in any market has been the starting point for this early, yet already productive relationship. Yamaha by REV'IT! products are available through Yamaha USA’s dealer network.

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2013
PWR|SHIELD

For many years, leather was the material of choice when it came to buying gear with the best abrasion resistance. But that changed in 2013 when we shocked the industry with what we could do with textiles… The combination of Cordura® denim and our in-house developed PWR|shield surpassed leather's abrasion resistance and it was a breakthrough. PWR|shield contributes to the philosophy behind our Tailored Technology products, which are meant to make you look fashionable yet protect you at the same time.

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2012
DUCATI BY REV'IT!

Although Ducati was founded almost seventy years before our brand, we do share a mutual passion for design, style and performance. These common elements led to a collaboration between the two brands, starting off with the Ducati Strada Collection by REV'IT! in 2012. This collection clearly parallels the same high performance and aesthetic values of Ducati and REV'IT! Since then, new Ducati by REV'IT! products are launched yearly. This entire collection is available throughout Ducati's worldwide dealer network.

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2012 VCS|AQUADEFENCE

With an endless list of innovations, we tried not to put any of them in our company timeline in order to keep things compact. We failed, as one of our innovations deserved a spot on our timeline by ending a problem that has annoyed motorcyclists in changing weather conditions for decades. The VCS|AquaDefense (EU patent EP 2574249, US patent US 20130081192A1) is the first system to successfully make it possible to change any garment from fully ventilated into 100% waterproof in seconds – while riding!

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2012
TAILORED TECHNOLOGY

The Tailored Technology collection launched in 2012. It consisted of items purpose-built for urban motorcycling that were highly fashionable yet fully protective. And what started out as a segment in our overall collection eventually evolved into their own sub segments in 2015. Those segments included: Post Heritage, Constructed and Essentials. Each category reflected a different flavor and theme geared to a variety of riding and fashion styles.

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2011
WELCOME ABOARD: TRYONIC

One of the key elements of motorcycle gear is limb protection. This is why in 2011 REV'IT! acquired TRYONIC, an Italian brand specialized in top-quality protection products; products rated amongst the best in the global market. Since then, it has enabled us to further expand our vision to create high-performance motorcycle gear, backed by a long history of protection-specific experience and complementary products.

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2010 THE RED DOT DESIGN AWARD

The German RED DOT award is one of the most sought-after awards in the world of design and product development. It is an acknowledgement of dedication towards design, regardless of the product you develop. Needless to say, we were filled with pride when our 3D-engineered Jerez racing glove won the award in 2010. What adds to the pride is the fact that the Jerez had been put to the test under some of the most demanding circumstances in high-speed, high-impact MotoGP crashes. It is a true testament that form can meet function on extreme levels if you put your mind to it.

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2009
the GORE-TEX® blessing

At REV’IT!, good isn’t good enough. We continue pushing the envelope and people notice. That’s why when GORE-TEX® invited us to talk about the idea of licensing their technology, we came up with a plan to make it happen. In February of 2009, we signed the official license agreements for garments and gloves. Combining GORE-TEX® technology with our Engineered skin® design method has vastly improved the performance and safety of our products and has set new standards in the industry for style and functionality.

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2008
STEPPING UP TO MOTOGP

In order to understand what a true racing suit is made of, you need to go racing. We started producing leather suits in 1997, but we knew that if we really wanted to make our mark, we needed to step up to MotoGP. That day came in 2008, at the verge of launching our strong Spring-Summer collection. Our goal back then was no different than our goal today; to support top-tier riders and make a promise to all sport riders worldwide that our products are up to their high expectations.

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2006
A SHIELD TO SERVE AS A CROWN

Originally, REV'IT! could be recognized by its initial logo; an abstract impression of a motorcyclist seen from above. But in 2006, things shifted. REV'IT! became recognized by the intrinsic values of its products and defining characteristics, such as innovation, beautiful design and an emphasis on performance. To embody these three elements into something truly recognizable - a logo - we introduced the Shield on September 1, 2006.

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2002
CROSSING THE POND

The United States market; a crucible of sorts where only the strongest products survive. With this knowledge, REV'IT! introduced their first products in the US, and with great success. It has underlined the vision of developing products with our strong core values in mind. Serious motorcycle enthusiasts immediately valued our clarity of purpose in our products, and the integrity of our customer contact. As a result, REV'IT! Sport USA LLC in New York City was founded in 2006 to uniquely serve the US and Canadian markets.

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2000
A NEW MILLENNIUM, A NEW ERA

The start of a new millennium marked a new era for REV'IT!. After being owned by an import and distribution company for the first 5 years of its existence, a newly founded entity named REV'IT! Sport International B.V. acquired the brand and all resources were dedicated to design, development and promotion of REV'IT! products. In June 2000, REV'IT! introduced the Engineered skin® design concept; a groundbreaking new method for 3D product engineering. It enabled us to relocate stitching to lower-risk impact areas to fortify garments. The result was a significantly higher level of protection on garments with a truly unique look and feel to them; revolutionizing the motorcycle clothing industry.

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1995 HOW IT ALL STARTED

It was in 1995 when Ivan Vos decided it was time to create his own brand of motorcycle clothing. At that time, he was managing a company importing motorcycle gear in The Netherlands, and he saw that there were only two types of motorcycle gear available on the market: low priced items that were awfully designed and engineered, and well-designed products that only came at top-of-the-market prices. He started to develop his first collection with a thought that still resounds today; making protective motorcycle gear in which you look good on and off the bike.

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By making value for money a key priority from the get-go, REV'IT! soon led the way in high-quality motorcycle gear at a midrange price point. With a collection growing season after season, it didn't take long before the emphasis of the business was on REV'IT! other than the imported products. Although starting as a midrange-oriented brand, the collection grew year by year to offer everyone value-for-money motorcycle gear in various price categories.

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