<b>The 2018 NYC DGR</b> - Big Style in the Big Apple

The 2018 NYC DGR - Big Style in the Big Apple

In 2018, REV’IT! became the Official Safety Partner for the world’s largest motorcycle ride and fundraiser, The Distinguished Gentleman’s Ride. An event where dapper outfits and polished machines are just a shiny exterior to the ride’s real cause: raising money for prostate cancer and men’s mental health.
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New York,New York

When the 2018 global ride HQ was set as New York City, New York, we decided to put our best foot forward to welcome nearly 1,000 DGR riders to our North American headquarters’ hometown, and to ride the iconic Brooklyn Bridge with some of our favorite industry friends. Read on to experience the day from our eyes, and from the eyes of our dapper moto-pals!

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Fix Up, Look Sharp

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Peck Slip Pre-Ride

Registered riders for the DGR NYC were invited to the south tip of Manhattan on Sunday morning for a pre-ride rally at Peck Slip Plaza. Normally a sleepy public plaza (and formerly the 1800s launch point for a ferry route that connected Manhattan to Brooklyn), this particular Sunday morning the plaza was abuzz with the rumble of engines and a rise-and-shine soundtrack pumped over loudspeakers.

If you were a resident in one of the brick townhouses surrounding the plaza that morning, it was a free substitute for a morning cup of joe! And if you were a rider gearing up to head out at 10:30, it was the perfect way to get amped up for a rare police-escorted ride on some of Manhattan’s most iconic roadways.

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Team REV'IT!

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Pastries & Portraits

We decided to do our part in “fueling” the NYC DGR ride, and what better way than with premium coffee, pastries and a requisite DGR portrait session? Thanks to the talents of Caffe Vita and Colson Pastisserie, riders were properly fed and caffeinated before stepping in front of the lights of REV’IT! friend and moto-photographer Ryan Handt for a custom DGR portrait.

We added in a little fun into the Polaroid-style photo frame, reminding all riders to follow our DGR adventures on our Urban Instagram page at @revit_urban. Meanwhile, over at the hydration station, a handful of thirsty DGR-goers found the “Golden Tickets” in their water cups - an instant 0 REV’IT! gift certificate!

Protection in Disguise

As the Official Safety Partner of the DGR, we came to the table to encourage riders to adopt one of our favorite mantras: Riding in style doesn’t have to mean riding unprotected!

Our own team was on hand in NYC wearing favorite pieces from our urban line, all built in line with the Tailored Technology philosophy where protection is present, but completely invisible from the outside. From armored overshirts to leather jackets to reflective vests, Team REV’IT! showed the DGR NYC what it means to truly ride in style.


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The Ride: Iconic NYC

At 10:30, ride organizers took over the mic to rally hundreds of participants to the ride start point under the purple girders of Manhattan’s FDR Drive. It took nearly ten minutes to coordinate all the bikes leaving Peck Slip Plaza, but the skies were perfectly sunny and spirits were high. Finally, riders were off to a thunderous start.

The New York Police Department escorted the ride across the Brooklyn Bridge and through the north section of the borough to the 59th Street Bridge in Queens, where they crossed back into Manhattan and through the changing leaves of Central Park to the Natural History Museum for a massive group photo. The ride doubled back down the FDR Drive along the East River, and finally back to Peck Slip Plaza, to the congratulatory sound of a jazz band and the cheers of local sponsors and vendors.

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A Few Words

For all those involved, it was an iconic New York City day - but don’t take our word for it! Here’s what some of our favorite industry friends (and one REV’IT! insider) had to say about the 2018 DGR NYC Ride…


David Chang

Founder, Cafe Racers of Instagram
Bike: Triumph Street Cup “CROIG 003”

“CROIG has been an early supporter of the Gentlemen’s Ride and was invited to join over 800 riders as they rode through the streets of NYC. Having been to a few other DGR rides in the past, his was the most memorable. Triumph graciously had our Street Cup ‘CROIG 003’ shipped out where it was displayed at Triumph Brooklyn for the pre party. The weather was perfect the day of and we had the NYPD escorting us throughout the ride making everything move along very smoothly. Being a visitor, this was a great way to see the city. After all, how often do you get to join riders internationally dressed their best to raise six million dollars for men’s mental health and prostate cancer research?”



Mark Hawwa

Co-Founder, Distinguished Gentleman’s Ride
Bike: Triumph Thruxton R – in one-off DGR colors

“The NYC DGR was a great success. Taking part in the NYC ride has always been a dream of mine and in reality, was one of the best experiences ever. A highlight. From the style, to the bikes, to people’s heads held high supporting an amazing cause, the atmosphere was electric as the NYPD supported us every step of the way. From start to end it was a beautiful experience to be a part of. The start location doubled as the ride end, and provided the fun vibes that DGR sets out to achieve. From the support of the REV’IT! booth with free breakfast and coffee, to all the local restaurants and cafes wearing a smile supporting the cause. It was what I think will be a once-in-a-lifetime experience and I am glad to have done it in the Big Apple.”



Jason Hodrinsky

Builder of the charity giveaway bike, “The Dapper Braaaper”
Bike: Triumph America, “The Dapper Braaaper”

“It was only five years ago that I first rode in the NYC DGR and yet it seems like a lifetime ago… That year's relatively small gathering of motorcyclists in TriBeCa was a far cry from the 800+ we saw ride in 2018, but I knew it was going to be something special. Year after year, I've signed up and raised funds to support the important men’s health initiatives, prostate cancer research and quality of life initiatives being especially important to me as my father is a 20 year survivor thanks to early detection in his mid 40s. In 2017, the MotoFellas, a group I helped co-found, raised over k. This year, we absolutely smashed that with over k and a charity bike build, the Dapper Braaaper, to help inspire fundraising. I cannot put into words the feeling of leading 800+ riders through NYC streets along with the DGR founder, Mark Hawwa. I hope to continue to help the DGR in any way I can, to see it grow and be an even bigger influence in men’s lives around the globe.”



Derek Knipscheer

Senior Brand Relations Manager, REV’IT!
Bike: Triumph Street Twin

“I’ve ridden with the DGR on many occasions, but going through the heart of New York with close to a thousand bikes at the same time is something I will never forget. It’s easy to forget the amount of work that goes into such an event when you are riding on the day itself, but having spent time in The Big Apple on two wheels, without a police escort, I only appreciated the organization more during the ride. A two-hour ride surrounded by classic or classic inspired bikes, the most dapper people you’ll ever meet and the New York Police Department making sure everything runs smoothly. How can you top that?”



Craig Rodsmith

Founder and owner, Rodsmith Motorcycles
Bike: Rodsmith custom Moto Guzzi V9 turbo

“As we were loading up the Moto Guzzi V9 in Illinois ready to head to New York, I wasn’t sure what to expect. All I knew was I had a suit, a motorcycle and a 850-mile drive ahead. Honored to be a part of the New York DGR ride, I was pleasantly surprised as we arrived. Pulling into Peck Slip Plaza was very cool, over 800 bikes of all kinds and people from every walk of life coming together for a great cause. It was great to see many familiar faces and meet a lot of new passionate riders as well. The ride was ready to begin with the roar of a massive amount of motorcycles lined up underneath the bridge with the escort of the NYPD. Eight hundred motorcycles rolling through New York City on a warm fall day wasn’t easy but the sense of the motorcycle community looking dapper was amazing. I can’t say that both wheels were on the ground for me the entire time but it was a great experience to be a part of.”




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