<b>REV’IT! and DGR</b> – A match through evolution

REV’IT! and DGR – A match through evolution

Back in 2012, the first edition of The Distinguished Gentleman’s Ride, or DGR, offered somewhat of a contradiction to what we stand for; by promoting people to go out and ride custom motorcycles while wearing their finest clothes without necessarily taking protection into account.
08-17-2018
Corporate
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more thanMeets the eye

Although we like to ride and we love the custom scene, we logically embrace the “ride protected” credo at all times. But soon it became clear that there was more to the concept than met the eye. However, from the get-go, DGR founder, Mark Hawwa, - a true motorcycle enthusiast - got our attention.

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More than meets the Eye

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TAILORED TECHNOLOGY

It’s not that we are against looking fashionable while riding a motorcycle. On the contrary. In the same year as the DGR saw its birth, we launched our first-ever Tailored Technology collection. Stylish looks, fashion-inspired, yet always meeting the safety demands of motorcyclists thanks to the right materials and the incorporation of CE-approved armor.

Okay, there was no tweed involved back then, nor did our collection consist of any bowties. But out of sheer coincidence, REV’IT! and DGR were on the same page since the beginning. Or at least, back then, we were reading the same book.

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Building upon success

Starting out as a way to combat the often-negative stereotype of men on motorcycles while connecting niche motorcycle communities together, The Distinguished Gentleman’s Ride got off to a flying start. It connected over 2,500 riders in 64 countries who rode in dapper apparel during the first edition. Strengthened by this success, a platform was born by which worthy causes could be supported.

Since then, the DGR has raised millions of dollars contributing to organizations that help find a cure for prostate cancer, testicular cancer and mental health issues. Aside from the financial contribution, DGR has managed to break taboos and help men take the first step in curing - or preventing - the sometimes-terrible outcome that comes with mental health issues, which is by having an open conversation about it.

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Blending together

At the same time The Distinguished Gentleman’s Ride grew out to be what it is today, our Tailored Technology collection evolved through constant development. As a result, it now consists of similar products often seen in the DGR already, albeit ours are in motorcycle-ready form. Thanks to a clever way of developing materials, as well as thin, hard-to-spot protectors that are up to the job of protecting motorcyclists, we can create unique pieces of motorcycle gear that are fully backed up by CE approval. An overshirt, chino trousers and even posh shoes are all included, making dressing up easy for both social gatherings or riding your bike.

While developing the Tailored Technology collection, consciousness became more embedded in the DGR DNA, as with an ever-growing crowd of participants the distances traveled to the events became longer and at higher speeds.

With an already established friendly relationship between REV’IT! and the DGR the two worlds had by now evolved to truly end up at the same page.

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REV’IT! : Official safety partner
for The Distinguished Gentleman’s Ride

As of 2018, REV’IT! becomes the official and exclusive apparel safety partner for the Distinguished Gentleman’s Ride. Don’t be afraid that you won’t see any more classic costumes during the rides; we didn’t team up to take away from the spirit of the event. We do respect the need for tweed! 

However, as our collection has evolved - and keeps evolving - to make products that fit your personal style of fashion, you no longer have to limit looking fashionable on two wheels to riding your local gentleman’s ride in non-motorcycle-specific clothing. Also, don’t forget to take our Tailored Technology clothing for a spin before, during and after the DGR.

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The Movember Foundation

By connecting REV’IT! and The Distinguished Gentleman’s Ride - two likeminded brands - we make sure we all contribute to what the Distinguished Gentleman’s Ride is all about: preventing men from dying young. That’s why the sole beneficiary of all funds collected through the DGR is the Movember Foundation. Known by most from their “Movember” campaign - encouraging men to grow a mustache for charity in November - they are the only charity tackling men’s health on a global scale connecting to various projects and platforms.

At REV’IT!, we’ve been in close contact with Movember for some time now, and we’re happy to support other projects linked to the cause, such as Henry Crew’s record attempt to break the World Record for being the youngest person ever to circumnavigate the world on a motorcycle.

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SERVE THE CAUSETAKE THE RIDE

If the DGR fits your style and you are looking to support the good cause of looking dapper, make sure to team up with one of the existing rides - or organize your own - at gentlemansride.com and get ready to ride on September 30th. It’s a niche ride aimed at specific styles of bikes, so be sure to check out the style guide.

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