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Life under the lighthouse

In 2014 we rocked up to a bright green field underneath the famous Biarritz lighthouse. Despite an incredible location a small miscommunication saw us set up shop in a tent that was 2 meters wide and 5,5 meters deep -instead of the other way around-. With a Tailored Technology collection still in its infancy compared to the lineup we have now, it was all about participation. And with 30+ degrees, continuous sunshine and an incredible audience, we knew we were at the right spot.

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Article

Surfs up dude

Things escalated quickly in the southwest of France, meaning the event has outgrown the intimate lighthouse location. Moving to a different location with the primary reason being the scale got critics alarmed. Would Wheels & Waves keep its intimate atmosphere, or did the organizers sold their soul? 

The new “Village” at the Cité de l’Ocean venue proved critics wrong by hosting an event that was soaked with Wheels & Waves DNA while allowing more people to indulge on the custom bikes, creativity and the vibe that is unique to the event.

Surfs Up - Wheels & Waves

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Surfs Up - Wheels & Waves

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Surfs Up - Wheels & Waves
Surfs Up - Wheels & Waves
Surfs Up - Wheels & Waves
Surfs Up - Wheels & Waves
Surfs Up - Wheels & Waves

Article

The Early Bird

Wheels & Waves is one of the events we jumped into at an early stage, and one we look forward to each year. With a lot to see and a lot to do we make sure our stand is in line with the event, making it a comfortable gathering spot for motorcycle enthusiasts to talk about the bikes and the beach while opening the discussion on motorcycle apparel. 

With the bar set high when it comes to cool, Wheels & Waves is the perfect platform to get honest feedback on our products. It has been five years since we first set foot in Biarritz, and co-organizer Vincent Prat takes us back before looking ahead at the 2018 edition of one of the coolest events out there.

Early Bird - Wheels & Waves

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Early Bird - Wheels & Waves
Early Bird - Wheels & Waves
Early Bird - Wheels & Waves
Early Bird - Wheels & Waves
Early Bird - Wheels & Waves

Highlights

Vincent Prat - Wheels & Waves

Vincent Prat

“By creating Wheels & Waves 7 years ago, we did not calculate a business plan in advance, we just had passion for what we were doing. Our alternative world, an amalgam of the vintage and custom bike, rock surf and skate back then was completely out of the marketing target.”

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“Then came from the second edition our first partners attracted by the unbridled visuals out from our first event. Should we sell our soul to the devil? that was the question, which we then had to answer. The survival of an event is largely due to the energy of its promoters and to the funds that must be collected to enrich -but also improve- this event. A natural quest for professionalism brought us to this obvious answer. If this partner sticks to our spirit or tries to adapt to what we want to do then no problem, we must work together for a common purpose, achieve the best possible event.

For our third edition, REV'IT! had already developed a casual range parallel to their sports and touring range, fitting perfectly to our mood. We met naturally, and the relationship persisted thanks to a shared affinity for a certain cool. We will now go to the fifth joint edition, and REV’IT! will write another page of its history with a totally adapted scenario to the one we like: the motorcycle journey that leads to our festival and all the human and mechanical adventures related to this trip ... Bravo REV’IT!, you got it all!”

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We met naturally, and the relationship persisted thanks to a shared affinity for a certain cool.

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Wheels & Waves 2018 Preview

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Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview

Product images

Wheels & Waves 2018 Preview

Product images

Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview

Product images

Wheels & Waves 2018 Preview

Product images

Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview
Wheels & Waves 2018 Preview

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Be at Biarritz! Even when you are not

We encourage you to join us in Biarritz. If you make the trip you’ll get rewarded by bikes, beaches, and beautiful surroundings. If you cannot make the trip make sure to keep an eye on our Instagram account. We will piggyback you around the event by giving you a look through our lens during the weekend.

@revit_urban