It was 1995 when Ivan Vos decided it was time to create his own brand of motorcycle clothing. By then leading a company importing motorcycle gear in The Netherlands, he saw that there were only two types of motorcycle gear available on the market: low priced items that lacked love for the product, and well designed products that only came at top of the market prices.
He started to develop his first collection with a thought that still resounds today; making protective motorcycle gear in which you look good on and off the bike. By making value for money a key priority from the get-go, REV'IT! soon led the way in high quality motorcycle gear at a midscale price point. With a collection growing season after season, it didn't take long before the emphasis of the business was on REV'IT! other than the imported products. Although starting as a midscale-oriented brand, the collection grew year by year to offer everyone value-for-money motorcycle gear from midscale to premium price point.