FASHION AND FUNCTION IN ONE
We’ve designed and engineered riding sneakers before. So have many others. Now with a more holistic approach, we are elevating the game by taking influences from the most popular footwear style elements from fashion and streetwear. We then combine them with the technologies we have at our disposal from 25 years of bringing motorcycle safety apparel to the streets.
Those technologies include our in-house developed hydratex® waterproofing system, super strong fabrics and leathers, integrated thermoformed heel/toe structures, integrated shift pads, and more. Additionally, we’ve partnered with a leading shoe industry player like OrthoLite® to bring to you the comfort you’re looking for in your next favorite sneakers.
A USE CASE
Being an innovation-driven company, we like to find the right solutions for any scenario; with safety being the end goal. That’s why we implement a methodology used for system analysis in the design process: The use case.
A rider gears up to go for a ride, grabbing their helmet, jacket, and gloves from the closet. Knowing they’d be out and about in the city for the rest of the day, they want to put on shoes that are comfortable to walk in, ones that allow a look that matches the outfit they’re riding in, along with ones that pair well as the casual clothes they’ve got on underneath.
Then a text arrives notifying them of plans to stay out into the evening for some city nightlife. After a bit of agonizing – weighing the pros and cons between fashion and protection - the aforementioned situation leads them to reach for a simple pair of soft canvas sneakers, with little structure, and no rider safety design baked in. Is this acceptable for the sake of looking good? We say no.
Take a look below to see our latest Urban sneakers collection that accepts no compromises whether it’s in terms of style and/or safety.