For years, Justin and I have been plotting ways to show everyone we know just how unique and enriching this peninsula is. Many visitors just come to Tijuana, Rosarito, or Ensenada for a few days at most. They might watch the exciting races or peruse popular city blocks before heading back to their cruise ship. It’s worse when they border hop for the weekend to party, litter, and disappear.
Even with droves of humans making the journey down Mex 1, I’m always surprised about how little folks actually know about Baja’s distinctive culture. Its burgeoning culinary, beer, wine, and booze scenes are all spectacular. With few exceptions, as with any major metros, Ensenada is remarkably safe. And its standout residents are down-to-earth, respectful, and endlessly courteous – natural and expat.
It had always made sense to combine our love of motorcycles with our love of Mexico, and to do it in a way we hadn’t seen many events try before: from a local perspective. Thanks to our many great friends and colleagues in Baja – including Mau and Abby – this was very much an achievable dream.
They were the perfect advisors for where to go, what to see, how to eat, drink, and be merry, while we scoured routes and volunteered our local favorites. A plan was set in motion with only a few grains of sand left in the hourglass. It was going to be The Cold Start or bust!