REV'IT! Presents: <b>THE META FILM EXHIBITION</b>

REV'IT! Presents: THE META FILM EXHIBITION

A life well ridden. Experience motorcycle culture in motion with this unique take on the realm of two-wheeled everything.
06-08-2020
Urban

Article

Written by:

JOONIL PARK

REV’IT!’s Brand Relations Manager USA

Joonil Park
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BEHIND THESCENES

Based in Denver, CO, USA, META has established itself as a source of motorcycle culture and content infused with a poignant and artistic sensibility; a style usually only found outside of motorcycling. We sit down with Andrew Campo and Ben Geise to get their take on the importance of video as a story-telling medium and their upcoming plans to use short-form film in 2020.

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Tell us about how META first came together.

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META: The idea came about in 2013. We both worked in the motocross industry, and as friends, we would frequently discuss creative ideas. We saw a void in the industry at the time and nobody was really producing a specialty publication like what we had envisioned for META. So, we saw an opportunity to fill that void and create something completely unique.

It was also an opportunity to reassess how we live our lives. To work for ourselves, on our own terms, and to build a career based around unforgettable experiences and finding inspiration in the endless stories that are out there waiting to be told.

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Hugo Eccles 5

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From where we stand, we appreciate META for blending multiple aspects of motorcycle culture like: custom bikes, the epic outdoors, urban lifestyles, overlanding, with an almost ethereal visual on all its content, even its curated product journalism. Was this a conscious choice, or did the editorial sensibility evolve into this?

That's a great observation. Honestly, it's something that just happened naturally. When we started out, our focus was primarily in the world of motocross and off-road riding. But as we grew and as our interests have evolved, so has our content. Basically, we just publish stories about the things we are interested in, so as our interests have expanded into other genres of motorcycling, so has our content. That wide scope has become a valuable trait too because it opens us up to a much larger audience, and it connects all types of people from all corners of motorcycling.

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How has video played a part of what META is to the motorcycle community, compared to print editorial?

Video is also something that has just grown organically for us. It started with us documenting a few of our adventures as a way to add more life to the print product. The magazine has always been the core of our brand, but film has played a bigger role as brands have become more interested in producing films with us. That support has enabled us to just produce more and more video content along the way.

We can imagine how often META gets approached for story ideas and collaborations. How do you decide who to work with, and what to work on?

Honestly, it goes back to one of the previous answers. We basically just tell stories about the things we are most interested in. We strive to create content that is not only timeless and relevant, but also stories that are enjoyable and relatable even to people who pick up the magazine that might not ride.

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DO EITHER OF YOU HAVE ANY PERSONAL STANDOUT COLLABS WITH META?


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Ben: For me, I think, the most standout project I've produced for META was our story on musician, Tom DeLonge. This project was very special to me as a kid who grew up in the 90s listening to Blink-182. It was cool getting to know Tom outside of his music as well because we share many interests including the vast and unexplainable mysteries of our universe.

Andrew: Collaborating with Husqvarna back in 2015 with the "Revenge" editorial feature in Volume 004 of META is at the top of my list. The opportunity to visit Husqvarna, Sweden, and create a story focused on the resurgence of the motorcycle brand was an honor, and trip that racked up many lasting memories and newfound friendships. We were there to experience the legacy of one of the longest-running motorcycle manufacturers in history and to soak in the culture alongside the pioneers who so elegantly paved the way to what motorcycling has become today.

Highlights

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META is launching an upcoming YouTube channel. What sparked this decision?

To date, we've been hosting our films on Vimeo because it's a more of a premium platform and the design of the player is so much cleaner and nicer, but as we continue to grow our brand, we feel that we are missing out by not tapping into YouTube's audience; the largest audience in the world.

We are very excited to work with your team on the META Film Exhibition. Can you let us know what we might expect to see? 

We've built an amazing library of films up until now, so we were excited at the opportunity to team up with REV’IT! and revisit some of our most memorable projects. We will be selecting some of our favorite films based on a few different categories including beautiful locations and adventures, interesting personalities and people, and unique concepts.

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Hugo Eccles 5
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META X REV’IT!
Film Exhibition

The META x REV’IT! Film Exhibition will run from June 8th to June 29th.
Click below to view more beautiful films from The META video anthology, and vote for your favorites.


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Winning filmmakers will win a total of $5,000 in REV’IT! product prizes across four categories.

All public voters will also be automatically entered in a drawing to win one of five prizes of $500 in REV’IT! products.

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To see more beautiful films from The META video anthology, visit the META x REV’IT! Film Exhibition.