It’s in the meticulous attention to detail, stemming from their respective backgrounds in art direction, photography, and videography. And in how the appreciation of the looks, the feel, and the technologies of yesteryear line up perfectly with how they feel about expressing themselves creatively and our REV’IT! motto: Inspire to ride.
Just like the casual, more or less natural convergence of six guys with a love for bikes, storytelling, and capturing the moments in between, having Around Twelve be a part of showcasing the REV’IT! Heritage Collection happened almost entirely serendipitously. It all comes down to the mutual appreciation for not taking life itself too seriously and a shared understanding of the power that lies in freedom of expression. Within the heart of the city center.
Even though they all met only 13 years ago, the chemistry between the young sextuplet and their 800-year-old mutual friend is undeniable. Though they do reckon their friendship would never have come to be without the city’s long and rich history, and the inherent air of hospitality the Dutch metropolis breathes – to them the city, their friend, really is a living being.
Every street in Amsterdam embodies a distinctive structure, an identity, a character. Each of his streets and roads invoking a different emotion from one to the next. Moving through his unique, fingerprint-like layout, you feel the saddle translating the communication between the suspension and the brick stones, cobbles, or asphalt below.
You’re never alone because he is known to have many guests. And even when you do feel like you’re riding solo, when all the other guests are asleep, ways are found to remind you how to feel his strong presence. The noises and sounds echoing back at you in the tunnel, making you feel like you’re riding alongside a greater power – like you’re being taken along for the ride.
He grants an unrivaled sense of freedom and never ceases to inspire us creatively. Always generous enough to lend ancient and aesthetic decor for our creations, offering a backdrop for every purpose imaginable. Sometimes taking on a leading role, but also humble enough to serve as an extra when needed.
But like every relationship, there’s no Yin without its Yang. The abundance of positives offset by moments when the city is not easy to be around at all. He can be tough, cold, stressful, and tiresome. A couple of the friends even considered leaving. But then all it takes is some time apart to weather the rough times. “When we meet again after a short break or a long vacation, he takes us straight back to the good old days. Making us feel right at home once more.” They said.
He grants an unrivaled sense of freedom and never ceases to inspire them creatively. Always generous enough to lend ancient and aesthetic decor for our creations, offering a backdrop for every purpose imaginable. Sometimes taking on a leading role, but also humble enough to serve as an extra when needed.
“It’s fair to say that we owe our mutual friend. We owe him a lot.
We owe him for his hospitality. To be able to move freely within his walls.
We owe him for his rich history. Allowing us to glance at all that has come before us.
We owe him for our life story. For helping us become the people we are today.
We owe him for so much more, but most importantly; we owe him for our friendship.
Because in the end, he is the one that brought us all together.”
Meet true classic Designs as selected by these six friends from Around Twelve. They showcase our Heritage Collection with their beloved city as the ultimate backdrop.