The Story Behind The Team: <b>REV’IT! Riders</b>

The Story Behind The Team: REV’IT! Riders

At REV’IT!, we’re known to do things differently. We challenge the status quo and derive solutions by following different paths. The same goes for our REV’IT! riders. Let us introduce our class of 2019, in a different setting than you might expect…
04-18-2019
Sport

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A RIDER’S DAYIN THE OFFICE

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With close to one hundred employees at our headquarters, it’s hard to bring everyone to the races at all times. This is why our riders pay us an annual visit. Regardless of the department, we all share the same ambitions as our riders: excel in what we do.

Kicking off the season with a visit to our HQ allows new additions to our staff and rider base to mix it up, creating an understanding for what everybody is doing on both ends. And by being selective in who we work with on both staff and riders, it’s always interesting to see how shared values on both ends mix effortlessly.

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REV'IT! Riders 1
REV'IT! Riders 2
REV'IT! Riders 3
REV'IT! Riders 4

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TRUE AMBASSADORS

We often get the question: “What do you look for in your riders?” Aiming to become world champion together is the easiest answer! But we don’t look for anything “easy.” REV’IT! riders are true ambassadors who fit our brand both in terms of ambition as well as personality.

We both look to take things to the limit - and often beyond - and we put everything in place to achieve that maximum. When we all move in the same direction, the classification after a race or at the end of a championship is merely the end result.

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The Meaning REV'IT! Riders

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THE REV’IT! CLASS OF 2019

As a growing company, mixing the old with the new is inevitable as much as it is desirable. Our growing team is strengthened continuously by adding new talent looking to make a difference inside the motorcycle industry. The same goes for our rider base. Long-term REV’IT! riders like Álvaro Bautista, Danilo Petrucci and PJ Jacobsen were joined by Jaume Masiá and Steven Odendaal last year.

And this year, new additions by the likes of Augusto Fernandez, Bo Bendsneyder and Lorenzo Dalla Porta give a new energy to the team. And with five of them being able to free up their time while others were either testing or injured, we sat down with Danilo Petrucci, Augusto Fernandez, Bo Bendsneyder, Jaume Masiá and Lorenzo Dalla Porta to talk about life and racing.

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THE COMMON DENOMINATOR

Coming from different backgrounds and racing in different classes, there’s a mutual connection between our riders. Okay, we know that connection is REV’IT!, but it’s not just our brand or our logo! It’s a set of values that the riders embody that lie close to what we stand for as a brand, and what we believe in. It’s with a great team like this that the people inside the REV’IT! laboratory and our R&D department can develop new materials and new ways of designing motorcycle gear, knowing that they can test them beyond the limits of what street riders will encounter.

Our riders enable us to bring innovations from the track to the streets, and they ensure the REV’IT! logo truly lives up to its promise: when our products are good enough for the highest, most-demanding riders in the world, they are good enough for those enjoying their motorcycle passion. Whether it’s on the streets, or on the track.

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REV'IT! Riders - Skydiving 1

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REV'IT! Riders - Skydiving 2

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ENDING THE DAY ON A SKY-HIGH NOTE

Professional motorcycle racers tend to take control of each situation. Rarely do they let go of that control. For that reason, we took our riders to do something completely different where they could practice the latter of the two skills: skydiving.

Looking at the current temperatures, we didn’t push them out of a plane! But we took them indoor skydiving, which was more than just the next best thing. Take a look at how our riders took their REV’IT! suits to new heights while smiling all the way through. Enjoy!

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REV'IT! Riders Skydive

KEEP TRACK
OF OUR REV’IT! RIDERS

REVIT_RACING


Now that you’ve gained some insight into the why and how behind our riders, make sure to follow their progression via the dedicated REV’IT! Racing Instagram page.