Shifting from Dakar to fatherhood, motorcycling is multigenerational for the Harden family. You introduced your sons to the sport, and now your grandsons are riding.
My sons, Brent and Brock, are accomplished racers in their own right, and they both work in the motorcycle industry. My grandsons are two of the best things that ever happened to me. Jensen is turning out to be quite the little rider, while Layton is getting his feet wet on his Stacyc. Jensen just learned to jump his Yamaha PW50.
Most people are thinking about retirement at 65 years old, but you continue to play an active role in the motorcycle community.
That is right. I had a long career in the motorcycle industry, both as a corporate executive and a professional racer, and I now work for myself. I do consulting, brand strategy, and business development, as well as organize my own events. For 38 years, I have been doing the Nevada 200 Trailride, which has been rated one of the best trail rides in America. I sit on a couple of boards, and I advocate for both the American Motorcyclist Association and Motorcycle Industry Council in their new ridership campaigns and for land use. I try to be a good ambassador for motorcycling and everything involved with it.