<b>THE DISTINGUISHED GENTLEMAN’S RIDE 2019</b><br> ALL ABOUT BOW TIES AND WALLETS

THE DISTINGUISHED GENTLEMAN’S RIDE 2019
ALL ABOUT BOW TIES AND WALLETS

There’s quite a bit of history between the “DGR” and REV’IT!. Already believers from the get-go, we became the exclusive safety partner for the initiative in 2018. But wait, they ride in casual clothes during the DGR, right?
07-29-2015
Corporate

Article

Written by:

DEREK KNIPSCHEER

REV’IT!’s Senior Brand Relations Manager in the racing and urban scene; switching from one-piece leathers to riding jeans while always on two wheels.

Derek Knipscheer
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DON’T DENY DAPPER

Yes, they do. And no, we wouldn’t promote riding in anything but safety gear. “So, why the collaboration?”, we hear you ask. First and foremost, if anyone manages to unite individuals around the globe to put their passion of riding motorcycles to work for the good cause of preventing men from dying young, it deserves support.

Secondly, since the Distinguished Gentleman’s Ride (DGR) came on our radar, it became somewhat of an itch – or better yet “motivation” - for our Tailored Technology collection designers. Why would you need sacrifice safety for style when you can have both?

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CHALLENGE ACCEPTED

Instead of telling people what to do and how to dress, we’d rather offer motorcycle-ready solutions for products whose styles wins without compromising safety. It’s a development that coincided with our efforts within the custom motorcycle scene.

And let’s face it, was it really a coincidence that our first Tailored Technology collection launched September 2012, the same month the Distinguished Gentleman’s Ride had its inaugural edition? We don’t want to sound like a commercial break here, but if you’re looking for something casual that will keep you safe, you might want to check our urban collection here

Highlights

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WHAT IT’S ALL ABOUT

Behind the polished bikes and dapper appearance of the riders lies a serious cause. The Distinguished Gentleman’s Ride serves the global community in a unique way by mobilizing custom motorcycle enthusiasts for the good cause, and with great success. Millions of dollars have been raised since 2013, the first year the DGR became a fundraising platform.

The money goes to men’s health related causes, such as research on prostate cancer and mental health issues. The ride doesn’t stop at that, as not only does it contribute to health financially but a big part of the campaign is addressing the issues for which money is raised.

Prostate examination has become a lighter topic to discuss thanks to the DGR, and the close-knit motorcycle community has taken the DGR’s example and actively encourages those who suffer from mental health issues to open up so they can receive help when needed, especially when sometimes opening up is already half the cure.

As a result, the often-negative stereotypes with which motorcyclists are labeled have undergone a transformation.From the stereotype of antisocial riders causing disturbance to well-dressed men and women creating awareness for a cause that concerns us all; preventing men from dying young.

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REGISTER YOUR TICKET - TAKE THE RIDE

If you ride a custom bike, and you love the people around you, you’ve just ticked all the boxes required to register for the Distinguished Gentleman’s Ride. Activate the people around you to boost your fundraising game.

And we say “game,” as there’s a competition element included! And not just for those at the top of the charts, as spreading of the prizes happens in a balanced way throughout all participants.

It’s merely a bonus though, as the feeling you get from the ride after raising funds -big or small - is all you need to feel good, knowing you’ve contributed to the cause. However, to finish your fundraising game first you must register. But don’t worry, we’ll make it worth your while as there’s a lot from our Tailored Technology collection to gain from your efforts!

Intro text

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SERIOUS FUN

Riding a bike to contribute to a great cause - in a world where being a motorcyclist can be frowned upon at times - is the perfect way to prove haters wrong while having a memorable time; knowing you’re helping to prevent men from dying young.

Keep an eye out on our social media channels and those of the Distinguished Gentleman’s Ride once you’re signed up. Because we’ve got a few surprises for you up our sleeves when you do. Ride safe!

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Every year, we meet countless fascinating individuals from inside the custom motorcycle scene at events around the world. Be among the first to know about our endeavors and adventures inside this creative space by following us on Instagram, and keep an eye out so you will be among the first to see everything there is to see from DGR2020!